As you may have noticed, Wynne’s look has changed dramatically recently! Our logo and our website have undergone a beautiful transformation. We are very excited to start this new and exciting chapter, and we want to share with you what our new looks means to us.
Our journey started several months ago, when we met with Joseph Manalo, the Creative Director who was going to create our new logo. The first thing he asked us to do was to give him some words that describe Wynne. Our answer was:
“The first thing that came to my mind when the group said these words was the Yoshimoto Cube,” said Joseph Manalo, the mastermind behind the new logo.
The Yoshimoto Cube! It’s a polyhedral mechanical puzzle that was invented by Naoki Yoshimoto in 1971. Naoki was searching for a way to divide a cube equally. As a result, he invented the Yoshimoto Cube, consisting of eight interconnected cubes that can be divided in multiple ways. His original design is now featured in the Museum of Modern Art’s permanent collection.
What does a Yoshimoto Cube have to do with Wynne?
Our visual brand was inspired by the Yoshimoto Cube as it depicts the qualities that describe Wynne: Innovative. Dynamic. Functional. The cube represents our company, what we believe in, and what we strive to accomplish - a well thought of, well designed product that is well executed.
A Yoshimoto Cube can be folded indefinitely, which relates to our versatility as a company. Our products allow us to serve a multitude of sectors, ranging from hospitality to earthmoving equipment.
The “puzzle” aspect of the cube reflects our strategic approach to finding solutions for our customers. We strive to provide top tier support and maintain strong relationships with our clients. As well, the team at Wynne is dedicated to working alongside our clients in order to help them achieve their business goals. We are committed to providing superior software solutions in response to the evolving needs of our clients.